Our Mission
Raising takeaway standards,
one snap at a time.
We've all been there. You see a beautiful photo on Deliveroo, JustEat, or UberEats. You order. What arrives looks nothing like what was advertised - cold, squashed, missing half the ingredients.
There's nowhere to hold them accountable with evidence. Text reviews are subjective and easy to fake. Star ratings mean nothing without context. The takeaway has zero incentive to improve.
GrubGrade changes that.
One photo. AI compares what you received against what was advertised. An objective score is generated - presentation, completeness, portion size. Published for everyone to see.
Businesses can't pay to improve their score. They can't buy placement. The only way to score well is to deliver good food. That's the point.
What we believe
Consumer-first, always.
We exist to protect the person ordering, not the business delivering.
Earned, not bought.
Every score on GrubGrade is earned through the quality of the food delivered.
Transparency.
AI scoring criteria are public. No black boxes, no hidden algorithms.
Rising tide lifts all boats.
More data, more accountability, better food for everyone.